QIYEDEFAZHANFANGXIANGYAOYONGSWOTFANGFAFENXI，SWOTFANGFASHIYIZHONGQIYEFENXIFANGFA，JIGENJUQIYEZISHENDEJIDINGNEIZAITIAOJIANJINXINGFENXI，ZHAOCHUQIYEDEYOUSHI、LIESHIJIHEXINJINGZHENGLIZHISUOZAI。QIZHONG，SDAIBIAO strength(YOUSHI)，WDAIBIAOweakness(RUOSHI)，ODAIBIAOopportunity(JIHUI)，TDAIBIAOthreat(WEIXIE)，QIZHONG，S、WSHINEIBUYINSU，O、TSHIWAIBUYINSU。ANZHAOQIYEJINGZHENGZHANLVEDEWANZHENGGAINIAN，ZHANLVEYINGSHIYIGEQIYE“NENGGOUZUODE”（JIZUZHIDEQIANGXIANGHERUOXIANG）HE“KENENGZUODE”（JIHUANJINGDEJIHUIHEWEIXIE）ZHIJIANDEYOUJIZUHE。
SWOTFENXIJIBENBUZHOUWEI： （1）FENXIQIYEDENEIBUYOUSHI、RUODIANJIKEYIXIANGDUIQIYEMUBIAOERYANDE，YEKEYIXIANGDUIJINGZHENGDUISHOUERYANDE。 （2）FENXIQIYEMIANLINDEWAIBUJIHUIYUWEIXIE，KENENGLAIZIYUYUJINGZHENGWUGUANDEWAIHUANJINGYINSUDEBIANHUA，YEKENENGLAIZIYUJINGZHENGDUISHOULILIANGYUYINSUBIANHUA，HUOERZHEJIANYOU，DANGUANJIANXINGDEWAIBUJIHUIYUWEIXIEYINGYUYIQUEREN。 （3）JIANGWAIBUJIHUIHEWEIXIEYUQIYENEIBUYOUSHIHERUODIANJINXINGPIPEI，XINGCHENGKEXINGDEZHANLVE。
